Become an Underwriter on Radio Free Brooklyn

Thanks for your interest in supporting Radio Free Brooklyn! 

As a 501(c)3 nonprofit organization, we are prohibited from accepting traditional commercial advertising on our site.  However, we happily work with underwriters who, for a small monthly donation, are proudly announced as underwriters (i.e. supporters of our mission) on the network.

What’s the difference?

  • UNDERWRITERS must conform to laws regarding its content.Underwriting spots cannot:
    • Make qualitative or quantifying statements (“We’re the best in the business!” “Our prices can’t be beat!” etc.)
    • Make specific offers (“50% off this weekend!” “Check out our July 4th blowout sale!” etc)
    • Give a call to action (“Come in today,“ “Contact us at 555-1212,” etc.)
  • ADVERTISERS can be perceived by the listener as annoying – an intrusion on their listening.
  • UNDERWRITERS, on the other hand, are often held in higher regard by the non-commercial radio listener
  • UNDERWRITERS are seen as more trustworthy and credible by listeners, sharing their values;
  • UNDERWRITERS are thought of more as supporters than just a business trying to make a sale.

Guidelines for underwriter announcements

  • Our 10-15 second underwriting announcements must contain the name of your business.
  • Announcements may contain a description of the product or service you provide, without a specific endorsement or call-to-action
  • Announcements may contain a URL where the listener can find more information about your product or service

Example:  “Radio Free Brooklyn is proudly supported by XYZ Yoga, providing holistic health services to the people of Brooklyn since 2005.  For more information, go to www.xyzyoga.com.

Donation rates

DonationDescription
$50/mo2x daily on-air reads
$100/mo5x daily on-air reads
$125/mo10-sec pre-roll on podcast listens (~5k impressions)
$200/mo300×250 Banner on RFB website (~12k impressions)
$400/mo10-second live stream pre-roll (~21k impressions)

RFB Sponsorship Bundle – $750/mo

With a sponsorship bundle, you’ll receive a month of 10-second pre-roll announcements on all live stream starts and podcast listens, 5x daily on-air reads, 300×250 banner on the RFB website, plus a dedicated announcement in RFB’s monthly newsletter.

Become an Underwriter

If you are a 501(c)3 nonprofit organization, you are eligible to receive 20% off our pre-roll, banner, and bundle sponsorships. Please contact us to set up your nonprofit sponsorship.