Thanks for your interest in supporting Radio Free Brooklyn!
As a 501(c)3 nonprofit organization, we are prohibited from accepting traditional commercial advertising on our site. However, we happily work with underwriters who, for a small monthly donation, are proudly announced as underwriters (i.e. supporters of our mission) on the network.
What’s the difference?
- UNDERWRITERS must conform to laws regarding its content.Underwriting spots cannot:
- Make qualitative or quantifying statements (“We’re the best in the business!” “Our prices can’t be beat!” etc.)
- Make specific offers (“50% off this weekend!” “Check out our July 4th blowout sale!” etc)
- Give a call to action (“Come in today,“ “Contact us at 555-1212,” etc.)
- ADVERTISERS can be perceived by the listener as annoying – an intrusion on their listening.
- UNDERWRITERS, on the other hand, are often held in higher regard by the non-commercial radio listener
- UNDERWRITERS are seen as more trustworthy and credible by listeners, sharing their values;
- UNDERWRITERS are thought of more as supporters than just a business trying to make a sale.
Guidelines for underwriter announcements
- Our 10-15 second underwriting announcements must contain the name of your business.
- Announcements may contain a description of the product or service you provide, without a specific endorsement or call-to-action
- Announcements may contain a URL where the listener can find more information about your product or service
Example: “Radio Free Brooklyn is proudly supported by XYZ Yoga, providing holistic health services to the people of Brooklyn since 2005. For more information, go to www.xyzyoga.com.”
Sample Donation rates
|$50/mo||2x daily on-air reads|
|$100/mo||5x daily on-air reads|
|$125/mo||10-sec pre-roll on podcast listens (~5k impressions)|
|$200/mo||300×250 Banner on RFB website (~12k impressions)|
|$400/mo||10-second live stream pre-roll (~21k impressions)|
Sample Sponsorship Bundle – $750/mo
With a sponsorship bundle, you’ll receive a month of 10-second pre-roll announcements on all live stream starts and podcast listens, 5x daily on-air reads, 300×250 banner on the RFB website, plus a dedicated announcement in RFB’s monthly newsletter.
Get a Custom Quote
We understand that everyone’s needs are different, so the best way to get the ball rolling if you’d like to become an underwriter is to contact us by clicking the button below, or give us a call at 718-673-8200 ext.1 We look forward to working with you!
If you are a 501(c)3 nonprofit organization, you are eligible to receive 20% off our pre-roll, banner, and bundle sponsorships. Please contact us to set up your nonprofit sponsorship.